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Business Law

Monday, April 2, 2018

X Marks the Spot: The Importance of Trademark Law for a Business Owner


Treasure maps in fictional stories always seem to mark where the buried treasure is with an X. Imagine if someone gave you a map, not your technology enhanced sidekick that provides voice instructions ten feet after you pass your turn, but an actual map that you were able to hold in your hand. The person that handed you the map provided absolutely no instruction as to what you are to do. So what next? Follow the steps to reach the “X” of course. Trademark law, though a little more complex follows the same general concept.


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